Activate Articles
Some of our insights into topics surrounding our industry; Website design & graphic design trends and mobile app development. Artificial Intelligence (AI) topics. Digital Marketing tips. The latest in Search Engine Optimization you can do yourself etc.
Mobile Apps 6 May 2025
What Makes a Good App in 2025? 7 UI/UX Must-Haves for a Seamless User Experience
In 2025, a successful app hinges on delivering a seamless, user-first experience. This article outlines the 7 essential UI/UX features every modern app must have to meet rising user expectations: fast and intuitive onboarding, natural navigation, full accessibility, ethical personalisation, performance with feedback, adaptive design for varied environments, and smart empty/error states. Drawing on insights from real New Zealand case studies and UX trends, it also offers tools and strategies for validating design decisions and collaborating effectively in agile teams. The takeaway is clear: great apps aren’t just functional—they’re human-centric, inclusive, and designed to evolve with users’ needs.
Read PostWeb Hosting 6 May 2025
Top 10 Ecommerce Platforms for New Zealand Businesses: Compare Shopify & the Best Alternatives
Choosing the right ecommerce platform is crucial for New Zealand businesses aiming to grow online. This guide compares the top 10 ecommerce platforms, including Shopify, WooCommerce, BigCommerce, and NZ-built ActiveShop, based on local support, design flexibility, SEO performance, and ease of use. It highlights why Shopify may not be the best fit for every Kiwi business and showcases ActiveShop as a powerful, fully custom alternative tailored to the NZ market. With platform comparisons, ecommerce website design tips, and local optimisation insights, this article equips you to make an informed decision and build a high-converting online store.
Read PostMarketing 8 April 2025
Top 11 Digital Marketing Channels (and How NZ Businesses Can Use Them to Grow)
In this blog, we explore the top 11 digital marketing channels that New Zealand businesses should be leveraging to stay competitive and grow in today's fast-paced digital landscape. From SEO and PPC to social media, email marketing, and chatbots, each channel is paired with actionable local strategies, tools, and examples tailored to the NZ market. Whether you're a small business owner or part of a larger marketing team, this article provides high-quality insights to help you build a smarter, data-driven marketing approach that delivers measurable results.
Read PostLogo Design 8 April 2025
Time for a Change? Here’s Exactly When and How to Upgrade Your Logo for Maximum Brand Impact
Your logo is the face of your brand, so if it’s starting to feel outdated, misaligned, or hard to use across modern platforms, it might be time for an upgrade. This blog walks New Zealand businesses through the signs that indicate it’s time to update their logo, the difference between a refresh and a full rebrand, and the exact steps to take for a successful upgrade. Packed with real-world examples and practical tips, it’s your go-to resource for creating a logo that reflects your business today and where it's going tomorrow.
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Website Design 7 April 2025
The Role of Content Management Systems (CMS) in Website Development
In the vast world of website development, the key to success lies in efficient management and organisation. Websites serve as the digital storefronts for businesses, offering a glimpse into their products, services, and brand identity.
Read PostWebsite Design 31 March 2025
How to Create an Effective Website: Strategy, Design, and Process That Work
Build a website that works. Learn the steps to plan, design and launch an effective site that supports your goals and connects with your customers.
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Web Hosting 24 March 2025
Why Regular Website Maintenance is Crucial for Your Business
Like a physical storefront or vehicle, your website needs ongoing maintenance to remain secure, user-friendly, fast, and aligned with your brand. If neglected, it can slowly degrade—hurting your SEO, deterring users, and even putting your business at risk.
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Marketing 17 March 2025
Boosting Website Visibility and Ranking with SEO (Updated for 2025)
Search engine optimisation (SEO) is one of the most effective ways to improve your website’s visibility and attract more visitors. With search engines constantly evolving, it’s important to stay up to date with the latest strategies to ensure your site ranks well.
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Marketing 10 March 2025
On-Page SEO: The Beginner's Guide (Updated for 2025)
In the ever-evolving world of search engine optimisation (SEO), on-page SEO remains a crucial factor in improving website rankings and user experience. This guide will walk you through the fundamentals of on-page SEO, updated with the latest best practices to keep your site optimised for search engines and users alike.
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Logo Design 6 March 2025
Branding Explained: How to Build a Memorable Brand That Stands Out
Branding is the process of creating an identity and emotional connection with your audience. It goes beyond logos and slogans, influencing trust, loyalty, and business success. A memorable brand involves defining your core identity, positioning, visual elements, and messaging. It requires a strategic online presence, brand loyalty, and a deep understanding of consumer psychology. Successful branding evolves over time through consistent efforts and adaptation to market trends.
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