Activate Articles
Some of our insights into topics surrounding our industry; Website design & graphic design trends and mobile app development. Artificial Intelligence (AI) topics. Digital Marketing tips. The latest in Search Engine Optimization you can do yourself etc.
Graphic Design 8 January 2025
The Future of Design: 25 Graphic Design Trends to Dominate 2025 in NZ
In 2025, New Zealand's graphic design landscape will be shaped by trends like AI-driven design, maximalism, sustainability, and 3D visuals. Designers will focus on inclusivity, accessibility, and cultural diversity, while typography will take center stage with custom fonts. Embracing these trends will help businesses stay competitive, create impactful visuals, and connect with local audiences.
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Website Design 8 January 2025
How to Improve Your Website’s User Experience with Effective UI/UX Design in New Zealand
Improving your website’s user experience (UX) with effective UI/UX design is crucial for enhancing user engagement and boosting business success. This article explores key strategies for optimising your website's interface, including real-world examples from New Zealand businesses, the role of data in design decisions, and the importance of accessibility. It also covers industry-specific design needs, emerging technologies like AI and AR, and the connection between UX and SEO. By conducting a UI/UX audit, embracing personalisation, and prioritising user-friendly design, businesses can improve conversions, build brand loyalty, and stay competitive in the digital landscape.
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Marketing 6 December 2024
Why Activate Leads the Way in Digital Marketing for Christchurch Businesses
Activate is the leading digital marketing agency in Christchurch, offering tailored solutions that help businesses thrive in today’s competitive online landscape. With expertise in SEO, PPC, social media, content marketing, and web design, Activate empowers local businesses to connect with their audience and achieve measurable results. Discover why Christchurch businesses trust Activate for their digital marketing needs.
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Website Design 6 December 2024
Accessible Web Design: The Ultimate Guide for New Zealand Businesses to Create Inclusive Digital Experiences
Accessible web design is essential for New Zealand businesses to ensure an inclusive digital experience for all users, including those with disabilities. This blog covers the key elements of accessible web design, such as alt text, keyboard navigation, and colour contrast, along with tools and best practices to help businesses meet legal requirements, improve SEO, and enhance user experience. Learn how to audit your website, implement accessibility features, and make your digital presence more inclusive for everyone.
Read PostUncategorised 7 November 2024
Social Media Profile Pictures For Brands
The round profile picture on most social media accounts was originally designed for a photograph of someones face. Not a logo. What is the best practice to effectively use your brand in a social media profile spot?
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Marketing 6 November 2024
Complete SEO Strategies for New Zealand Businesses: What Works, What Doesn’t
Our step-by-step SEO implementation checklist empowers New Zealand businesses to optimise their online presence. From setting clear goals to creating localised content and building local citations, each action is designed to increase search visibility and drive measurable results. Download the checklist to track your progress and stay organised as you implement your SEO strategy.
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Website Design 6 November 2024
The Ultimate Guide to Ecommerce Website Design in New Zealand: Trends, Tips, and Best Practices
A well-designed ecommerce website is essential for New Zealand businesses as online shopping grows. To attract and retain customers, websites need intuitive navigation, fast loading, mobile-friendly design, and clear, brand-consistent visuals. Key features like simplified checkout, local payment options, and transparent shipping details enhance user experience, helping build trust with Kiwi customers. Embracing trends such as minimalist design and personalised recommendations can boost appeal, while local SEO helps reach the NZ audience. By focusing on these elements, businesses can create an effective, seamless shopping experience that encourages conversions and customer loyalty.
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Graphic Design 7 October 2024
CMYK vs RGB: How to Choose the Right Colour Model for Your Business in New Zealand
Color is a vital part of branding and customer engagement. Choosing between CMYK and RGB depends on your business needs: CMYK is ideal for print materials like brochures, while RGB delivers vibrant results for digital content. In New Zealand, understanding these models helps maintain brand consistency. It's also essential to consider accessibility, ensuring your designs are inclusive, especially for visually impaired users. By using the right color model and following best practices for accessibility, your brand can reach a wider audience and leave a lasting impression across both print and digital platforms.
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Marketing 25 September 2024
How to Master Small Business Marketing in New Zealand: A Comprehensive Step-by-Step Guide
This guide helps New Zealand small businesses master marketing with key strategies for growth, SEO, social media, and sustainability. Tailored for Kiwi consumers, it offers actionable tips to stand out in a competitive market.
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Logo Design 4 September 2024
Mastering Logo Design: How to Create a Brand Identity That Stands Out
In today’s digital landscape, where first impressions often start online, a strong brand identity is essential. At the heart of this identity is your logo—a symbol that encapsulates your brand’s values, mission, and uniqueness.
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