Activate Articles
Some of our insights into topics surrounding our industry; Website design & graphic design trends and mobile app development. Artificial Intelligence (AI) topics. Digital Marketing tips. The latest in Search Engine Optimization you can do yourself etc.
Marketing 6 March 2025
Are Google Ads Worth It in NZ? The Truth About ROI for Kiwi Businesses
Google Ads can be a powerful tool for New Zealand businesses, providing instant visibility, targeted advertising, and measurable ROI. While costs vary by industry, it offers flexibility and control over budgets. However, the competition and complexity can make it challenging to maximise ROI without expertise. For businesses seeking optimal results, professional Google Ads management can be a worthwhile investment.
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Graphic Design 3 March 2025
CMYK vs RGB: How to Choose the Right Colour Model for Your Business in New Zealand
Color is a vital part of branding and customer engagement. Choosing between CMYK and RGB depends on your business needs: CMYK is ideal for print materials like brochures, while RGB delivers vibrant results for digital content. In New Zealand, understanding these models helps maintain brand consistency. It's also essential to consider accessibility, ensuring your designs are inclusive, especially for visually impaired users. By using the right color model and following best practices for accessibility, your brand can reach a wider audience and leave a lasting impression across both print and digital platforms.
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Branding 26 February 2025
Why You Should Still Have Business Cards
Boost your professional image with captivating business card design in NZ. Stand out and leave a lasting impression with visually stunning cards.
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Mobile Apps 19 February 2025
Best Web App Development Practices for a Competitive Edge
A well-designed app not only enhances user engagement but also improves business efficiency and customer satisfaction. This guide explores the most effective web app development strategies.
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Responsive Design 12 February 2025
Responsive Web Design: Optimising Experiences Across Devices
A responsive website ensures a seamless and engaging user experience across different devices, adapting effortlessly to various screen sizes. This guide explores the principles of responsive design, key trends, and why it is essential for businesses looking to remain competitive in New Zealand’s digital landscape.
Read PostMarketing 8 February 2025
Website Marketing for New Zealand Startups: Strategies for Success
Discover key website marketing strategies for New Zealand startups, from defining your business vision to leveraging AI and automation tools. Learn how to avoid common mistakes like poor mobile optimisation and ineffective user experience, while embracing content marketing, SEO, and social media integration. This guide offers practical tips for building a trustworthy, engaging website that drives traffic and sets your startup up for success in the digital marketplace.
Read PostMarketing 7 February 2025
75 Proven Marketing Ideas for Small Businesses in 2025
Discover 100+ proven marketing strategies to help small businesses thrive in 2025. From SEO and social media to community engagement and viral tactics, this guide covers everything you need to boost growth and attract customers.
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Branding 5 February 2025
The Ultimate Guide to Logo Design: Principles, Trends, and Best Practices
Discover essential logo design principles, trends, and best practices to create a timeless, memorable brand identity for your business.
Read PostBranding 13 January 2025
4 Website Marketing Techniques for New Businesses
Take your business to the next level by building a strong presence online through website and digital marketing. Find out how.
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Graphic Design 8 January 2025
The Future of Design: 25 Graphic Design Trends to Dominate 2025 in NZ
In 2025, New Zealand's graphic design landscape will be shaped by trends like AI-driven design, maximalism, sustainability, and 3D visuals. Designers will focus on inclusivity, accessibility, and cultural diversity, while typography will take center stage with custom fonts. Embracing these trends will help businesses stay competitive, create impactful visuals, and connect with local audiences.
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