Activate Articles
Some of our insights into topics surrounding our industry; Website design & graphic design trends and mobile app development. Artificial Intelligence (AI) topics. Digital Marketing tips. The latest in Search Engine Optimization you can do yourself etc.
Marketing 8 February 2025
Website Marketing for New Zealand Startups: Strategies for Success
Discover key website marketing strategies for New Zealand startups, from defining your business vision to leveraging AI and automation tools. Learn how to avoid common mistakes like poor mobile optimisation and ineffective user experience, while embracing content marketing, SEO, and social media integration. This guide offers practical tips for building a trustworthy, engaging website that drives traffic and sets your startup up for success in the digital marketplace.
Read PostMarketing 7 February 2025
75 Proven Marketing Ideas for Small Businesses in 2025
Discover 100+ proven marketing strategies to help small businesses thrive in 2025. From SEO and social media to community engagement and viral tactics, this guide covers everything you need to boost growth and attract customers.
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Branding 5 February 2025
The Ultimate Guide to Logo Design: Principles, Trends, and Best Practices
Discover essential logo design principles, trends, and best practices to create a timeless, memorable brand identity for your business.
Read PostBranding 13 January 2025
4 Website Marketing Techniques for New Businesses
Take your business to the next level by building a strong presence online through website and digital marketing. Find out how.
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Graphic Design 8 January 2025
The Future of Design: 25 Graphic Design Trends to Dominate 2025 in NZ
In 2025, New Zealand's graphic design landscape will be shaped by trends like AI-driven design, maximalism, sustainability, and 3D visuals. Designers will focus on inclusivity, accessibility, and cultural diversity, while typography will take center stage with custom fonts. Embracing these trends will help businesses stay competitive, create impactful visuals, and connect with local audiences.
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Website Design 8 January 2025
How to Improve Your Website’s User Experience with Effective UI/UX Design in New Zealand
Improving your website’s user experience (UX) with effective UI/UX design is crucial for enhancing user engagement and boosting business success. This article explores key strategies for optimising your website's interface, including real-world examples from New Zealand businesses, the role of data in design decisions, and the importance of accessibility. It also covers industry-specific design needs, emerging technologies like AI and AR, and the connection between UX and SEO. By conducting a UI/UX audit, embracing personalisation, and prioritising user-friendly design, businesses can improve conversions, build brand loyalty, and stay competitive in the digital landscape.
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Marketing 6 December 2024
Why Activate Leads the Way in Digital Marketing for Christchurch Businesses
Activate is the leading digital marketing agency in Christchurch, offering tailored solutions that help businesses thrive in today’s competitive online landscape. With expertise in SEO, PPC, social media, content marketing, and web design, Activate empowers local businesses to connect with their audience and achieve measurable results. Discover why Christchurch businesses trust Activate for their digital marketing needs.
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Website Design 6 December 2024
Accessible Web Design: The Ultimate Guide for New Zealand Businesses to Create Inclusive Digital Experiences
Accessible web design is essential for New Zealand businesses to ensure an inclusive digital experience for all users, including those with disabilities. This blog covers the key elements of accessible web design, such as alt text, keyboard navigation, and colour contrast, along with tools and best practices to help businesses meet legal requirements, improve SEO, and enhance user experience. Learn how to audit your website, implement accessibility features, and make your digital presence more inclusive for everyone.
Read PostUncategorised 7 November 2024
Social Media Profile Pictures For Brands
The round profile picture on most social media accounts was originally designed for a photograph of someones face. Not a logo. What is the best practice to effectively use your brand in a social media profile spot?
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Marketing 6 November 2024
Complete SEO Strategies for New Zealand Businesses: What Works, What Doesn’t
Our step-by-step SEO implementation checklist empowers New Zealand businesses to optimise their online presence. From setting clear goals to creating localised content and building local citations, each action is designed to increase search visibility and drive measurable results. Download the checklist to track your progress and stay organised as you implement your SEO strategy.
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Earlier Articles
