Social media gives small businesses a powerful way to connect with customers, build loyalty, and reach new audiences. But success requires more than posting occasionally — it takes strategy, creativity, and consistency. Our articles about social media explore everything from choosing the right platforms to creating engaging content and running paid campaigns. Learn how to use visuals effectively, measure results, and avoid common pitfalls like posting without a plan. These insights are designed to help you get the most from your efforts without consuming all your time. When you want to take your social presence to the next level, Activate can support you with professional strategies tailored to your business.
Social Media 12 August 2025
Using Your Brand Effectively on Social Media
What’s the best choice for your Social Media Profile Pic? Why your full logo probably isn’ t—and how using a brand icon can work better.
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Social Media 11 June 2025
Digital Marketing vs Social Media Marketing: What’s the Real Difference?
Many business owners mistakenly use digital marketing and social media marketing interchangeably, but they are not the same. This blog explains the clear distinctions, explores the benefits and limitations of each, and helps you decide where to focus your marketing efforts in New Zealand's digital space.
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Social Media 10 March 2023
Why Customer Reviews Matter
In today's world, where most businesses have an online presence, customer reviews have become an essential part of building trust and credibility. Customer reviews offer potential customers a glimpse into your product or service from a third-party perspective. In fact, according to a survey by BrightLocal, 91% of consumers read online reviews before making a purchasing decision.
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Social Media 10 March 2023
Social Commerce: The Future of Online Shopping
Social commerce has become a powerful tool for businesses to boost customer engagement and sales through social media platforms. With the acceleration of online shopping and ecommerce due to the pandemic, it has become essential for businesses to find new and innovative ways to connect with customers.
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