Activate Articles
Some of our insights into topics surrounding our industry; Website design & graphic design trends and mobile app development. Artificial Intelligence (AI) topics. Digital Marketing tips. The latest in Search Engine Optimization you can do yourself etc.
Website Design 11 June 2025
Kiwi Website Design Best Practices: How to Create a Site That Converts
What makes a great Kiwi website? It’s not just about looks. This guide breaks down the best practices in New Zealand website design that balance usability, trust, performance, and local relevance. Whether you're launching or revamping your site, here’s how to design one that actually converts.
Read PostWebsite Design 26 May 2025
The Ultimate Guide to Writing Effective, SEO-Optimized Website Content
In this guide, we’ll walk you through the essential steps for writing effective, SEO-friendly content that resonates with your audience and performs well online.
Read PostWebsite Design 6 May 2025
Top 10 Ecommerce Platforms for New Zealand Businesses: Compare Shopify & the Best Alternatives
Choosing the right ecommerce platform is crucial for New Zealand businesses aiming to grow online. This guide compares the top 10 ecommerce platforms, including Shopify, WooCommerce, BigCommerce, and NZ-built ActiveShop, based on local support, design flexibility, SEO performance, and ease of use. It highlights why Shopify may not be the best fit for every Kiwi business and showcases ActiveShop as a powerful, fully custom alternative tailored to the NZ market. With platform comparisons, ecommerce website design tips, and local optimisation insights, this article equips you to make an informed decision and build a high-converting online store.
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Website Design 7 April 2025
The Role of Content Management Systems (CMS) in Website Development
In the vast world of website development, the key to success lies in efficient management and organisation. Websites serve as the digital storefronts for businesses, offering a glimpse into their products, services, and brand identity.
Read PostWebsite Design 31 March 2025
How to Create an Effective Website: Strategy, Design, and Process That Work
Build a website that works. Learn the steps to plan, design and launch an effective site that supports your goals and connects with your customers.
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Website Design 24 March 2025
Why Regular Website Maintenance is Crucial for Your Business
Like a physical storefront or vehicle, your website needs ongoing maintenance to remain secure, user-friendly, fast, and aligned with your brand. If neglected, it can slowly degrade—hurting your SEO, deterring users, and even putting your business at risk.
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Website Design 12 February 2025
Responsive Web Design: Optimising Experiences Across Devices
A responsive website ensures a seamless and engaging user experience across different devices, adapting effortlessly to various screen sizes. This guide explores the principles of responsive design, key trends, and why it is essential for businesses looking to remain competitive in New Zealand’s digital landscape.
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Website Design 8 January 2025
How to Improve Your Website’s User Experience with Effective UI/UX Design in New Zealand
Improving your website’s user experience (UX) with effective UI/UX design is crucial for enhancing user engagement and boosting business success. This article explores key strategies for optimising your website's interface, including real-world examples from New Zealand businesses, the role of data in design decisions, and the importance of accessibility. It also covers industry-specific design needs, emerging technologies like AI and AR, and the connection between UX and SEO. By conducting a UI/UX audit, embracing personalisation, and prioritising user-friendly design, businesses can improve conversions, build brand loyalty, and stay competitive in the digital landscape.
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Website Design 6 December 2024
Accessible Web Design: The Ultimate Guide for New Zealand Businesses to Create Inclusive Digital Experiences
Accessible web design is essential for New Zealand businesses to ensure an inclusive digital experience for all users, including those with disabilities. This blog covers the key elements of accessible web design, such as alt text, keyboard navigation, and colour contrast, along with tools and best practices to help businesses meet legal requirements, improve SEO, and enhance user experience. Learn how to audit your website, implement accessibility features, and make your digital presence more inclusive for everyone.
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Website Design 6 November 2024
The Ultimate Guide to Ecommerce Website Design in New Zealand: Trends, Tips, and Best Practices
A well-designed ecommerce website is essential for New Zealand businesses as online shopping grows. To attract and retain customers, websites need intuitive navigation, fast loading, mobile-friendly design, and clear, brand-consistent visuals. Key features like simplified checkout, local payment options, and transparent shipping details enhance user experience, helping build trust with Kiwi customers. Embracing trends such as minimalist design and personalised recommendations can boost appeal, while local SEO helps reach the NZ audience. By focusing on these elements, businesses can create an effective, seamless shopping experience that encourages conversions and customer loyalty.
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