Activate Articles
Some of our insights into topics surrounding our industry; Website design & graphic design trends and mobile app development. Artificial Intelligence (AI) topics. Digital Marketing tips. The latest in Search Engine Optimization you can do yourself etc.
Website Design 8 January 2025
How to Improve Your Website’s User Experience with Effective UI/UX Design in New Zealand
Improving your website’s user experience (UX) with effective UI/UX design is crucial for enhancing user engagement and boosting business success. This article explores key strategies for optimising your website's interface, including real-world examples from New Zealand businesses, the role of data in design decisions, and the importance of accessibility. It also covers industry-specific design needs, emerging technologies like AI and AR, and the connection between UX and SEO. By conducting a UI/UX audit, embracing personalisation, and prioritising user-friendly design, businesses can improve conversions, build brand loyalty, and stay competitive in the digital landscape.
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Website Design 6 December 2024
Accessible Web Design: The Ultimate Guide for New Zealand Businesses to Create Inclusive Digital Experiences
Accessible web design is essential for New Zealand businesses to ensure an inclusive digital experience for all users, including those with disabilities. This blog covers the key elements of accessible web design, such as alt text, keyboard navigation, and colour contrast, along with tools and best practices to help businesses meet legal requirements, improve SEO, and enhance user experience. Learn how to audit your website, implement accessibility features, and make your digital presence more inclusive for everyone.
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Website Design 6 November 2024
The Ultimate Guide to Ecommerce Website Design in New Zealand: Trends, Tips, and Best Practices
A well-designed ecommerce website is essential for New Zealand businesses as online shopping grows. To attract and retain customers, websites need intuitive navigation, fast loading, mobile-friendly design, and clear, brand-consistent visuals. Key features like simplified checkout, local payment options, and transparent shipping details enhance user experience, helping build trust with Kiwi customers. Embracing trends such as minimalist design and personalised recommendations can boost appeal, while local SEO helps reach the NZ audience. By focusing on these elements, businesses can create an effective, seamless shopping experience that encourages conversions and customer loyalty.
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Website Design 4 July 2024
Why Regular Website Maintenance is Crucial for Your Business
In today's digital age, your website is often the first interaction potential customers have with your business. It's not just a virtual storefront; it's a critical component of your brand's online presence. However, many businesses overlook the importance of regular website maintenance, which can lead to various issues that negatively impact user experience, security, and overall performance.
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Website Design 4 July 2024
The Benefits of Using Video Content on Your Website
In today's digital age, video content has become a crucial element for websites aiming to enhance user engagement, improve SEO, and drive conversions. As the internet becomes increasingly visual, businesses that leverage the power of video can enjoy significant advantages.
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Website Design 1 June 2024
Common Web Design Mistakes and How to Avoid Them
Creating a website that stands out requires more than just a keen eye for aesthetics. Effective web design ensures that a site is not only visually appealing but also user-friendly, accessible, and optimised for search engines.
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Website Design 4 April 2024
The Role of Content Management Systems (CMS) in Website Development
In the vast world of website development, the key to success lies in efficient management and organisation. Websites serve as the digital storefronts for businesses, offering a glimpse into their products, services, and brand identity.
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Website Design 4 April 2024
Responsive vs Adaptive Web Design: What is the Difference?
In today's digital era, the significance of a well-crafted website cannot be overstated. It serves as the digital storefront for businesses, the gateway through which users interact with brands and services. In this blog post, we'll be exploring two pivotal concepts in web design: responsive and adaptive design.
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Website Design 2 March 2024
Uncovering the Pros and Cons of AI Generated Web Design
In the realm of web design, AI-generated solutions are reshaping traditional practices. This blog dives into the essence of AI-generated web design and its increasing prominence in the industry.
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Website Design 2 March 2024
Unfolding the Truth: 'The Fold' in Web Design 2024
As digital design evolves, the concept of 'The Fold' remains a focal point of discussion in the web design and development space. In this blog, we delve into its historical significance and current debates.
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