CASE STUDY - DERMATECH SKINCARE
Dermatech is a New Zealand manufacturing company with a specialised range of cosmeceutical skincare treatment products and advanced technologies.
They engaged us to design and develop a new brand identity, packaging designs and an e-commerce website to market and sell a full range of products.
Jon Tarr - Design Commentary
The brief was to design a simple brandmark to function as a flexible brand asset across all of their products, followed by a complementary logotype to accompany it.
For the mark, I created a geometric pattern — a D-shaped motif formed from smooth, symmetrical curves. The result feels technology-led: structured yet gentle, evoking a calm, soft, and soothing impression.
Reminiscent of a fingerprint, the repeating geometric lines suggest touch, skin-elasticity, and the layered structure of skin. The pattern also serves as a versatile visual asset, adaptable for packaging and supporting materials.
The logotype features custom-designed uppercase lettering. I chose a semi-bold weight to strike a balance between presence and refinement — bold enough to hold its own on product packaging, yet not so heavy as to feel overpowering.
I applied a subtle radius on the outer curves of each letter to soften the overall appearance, giving the type a more approachable, human quality. Every character has been carefully proportioned and spaced to ensure visual harmony and balance.
We also developed a smart e-commerce website for Dermatech with advanced functionality such as:
Product Database with Online Payments using Stripe. Payment History Log. Discounts, Shipping & Courier Management.
Stockist Module. Blog Module. Form Builder Module and Instagram Integration. All within an easy-to-use content management system.
Check them out at dermatech.co.nz
We even created this short promo video for their homepage.
“We are very happy with our rebrand and web design. The process from the beginning was stress free and the result has exceeded our expectations. We now look forward to future packaging projects using our new logo.”
Karri Smith - Dermatech Skincare