Email marketing remains one of the most powerful ways to reach your customers, but it can be tricky to get right. Many small businesses struggle with low open rates, poor engagement, or simply not knowing how often to send emails. Done well, email campaigns can strengthen customer relationships, drive repeat sales, and provide measurable results. Our articles about email marketing explain how to craft subject lines that stand out, design templates that look good on any device, and write copy that encourages clicks. You’ll also find advice on automating campaigns to save time, segmenting your audience to improve relevance, and avoiding common mistakes like overloading your subscribers. Whether you’re brand new to email marketing or looking for advanced tips to improve performance, you’ll discover actionable strategies that fit the needs of small businesses. Activate’s team specialises in blending great design with effective messaging, so when you’re ready to take your campaigns to the next level, we’re here to help.
Email Marketing 11 September 2025
Email Newsletter Best Practices 2025: What Works Now
Email newsletter best practices 2025: Learn how to boost signups, design, subject lines & frequency while keeping subscribers engaged.
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Email Marketing 8 April 2025
Top 11 Digital Marketing Channels (and How NZ Businesses Can Use Them to Grow)
In this blog, we explore the top 11 digital marketing channels that New Zealand businesses should be leveraging to stay competitive and grow in today's fast-paced digital landscape. From SEO and PPC to social media, email marketing, and chatbots, each channel is paired with actionable local strategies, tools, and examples tailored to the NZ market. Whether you're a small business owner or part of a larger marketing team, this article provides high-quality insights to help you build a smarter, data-driven marketing approach that delivers measurable results.
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Email Marketing 17 May 2024
Throwing Emails, But No Catches? Here's why.
Emails not reaching inbox? It's not just you! Strict spam filters & bad sending habits can cause delivery issues. Learn how to improve email deliverability!
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