CASE STUDY - MONSTER FUN

Jon Tarr - Design Commentary
I began by sketching out custom lettering for a emblem-style logo that will resonate with kids. I drew the lettering thick and chunky with straight edges — as a monster might carve out of rock.

These letters were bunched together in a fun, 3D format over a oval backdrop, like a kids comic logo or candy bar. This gives the logo a defined shape to work with as my intention was to have the monster mascot holding the logo — and hiding behind it in a variety or ways.

For the mascot monster, I designed a happy little fun character that kids will love. He’s got a big head, a single, large, expressive eye and a wide gaping grin (with occasional drool). Claws on hands and feet make it easy for him to hold things or hang upside-down. Other features include pointy ears, a horn, a tail and a funny beard. These items give plenty of fun options for sticking out behind things. I developed a thematic here for the identity — monsters hiding everywhere!