“We don’t do social media, it’s not relevant to our business.  And....   I hate it.”

We get it. Social media looks annoying — especially when you’re busy doing REAL work. You don’t use it yourself and honestly can’t see why anyone does. So the idea that platforms of cat videos, and memes could help your business? It feels absurd.

But here’s the truth: your customers use it — every day. They might not consciously notice who’s missing, but they definitely notice who shows up. And chances are — that’s your competitors.

“We know we should be doing it. I actually meant to post something last week… but suddenly two years passed.”

You’re running a business, wearing ten hats, and spinning twenty plates. Social media? It was supposed to be easy. Just post something right now then? Sure you'll get right onto that in a minute. But it’s slipped further down the list… and now you've forgotten what it was you were going to post about. Let us pick it back up for you — no judgement, just results.

“We're posting… but no one is noticing."

You’re posting here and there, maybe even using a scheduling tool. But no one seems to engage. Not many likes. No comments. No leads. It’s like you're invisible. Nobody wants your ghost posts. 

Here’s the thing: social platforms are now pay-to-play. Most of your audience never even see your posts unless you promote them. So the effort you're putting in? It might be invisible — and we can help fix that.

“I’m handling this — I post all the time. I’m handling this — I post all the time! I’m handling this...”

You’re putting in the work — no question. You post regularly, maybe even daily, and you feel pretty good about it. But the problem is it’s often the same story. A photo of your space, a plate of food, a caption: “Come in and enjoy!” But your audience is scrolling right past. 

Unlike TV ads, where repetition builds recognition, social media gives people the power to ignore you instantly. They don’t have to sit through it. They don’t even notice it anymore. No creative hook. No targeting. No engagement. 

We’re not here to help you to post more — we’re here to help you post better.

“Social media? We’re all over it… well, Jess is.
She’s good with that sort of thing — on Bookface and the other ones.”

You’ve got someone on the team who gets social. Young, confident, always on their phone — they seem to know what they're doing. And from what you've seen, they’re doing a decent job! (Although technically, they’re supposed to be doing accounts — and who knows, they might be good at that too if they ever put their phone down.)

But here’s the thing: good posts and marketing strategically are two very different things. Without direction, planning, and support, even great instincts can only take you so far.

We’re not here to take over — we’re here to level things up. To support what’s already working, sharpen what isn’t, and help turn effort into actual impact.