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Office: 205 Durham Street (top floor)
Christchurch CBD 8011

Enquiries: 0800 30 8996
(03) 964 5305 - Reception
[email protected]

Web Support:
(03) 961 1106 - Support
[email protected]

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Activate Design Limited

SEO FAQs

What is SEO?

SEO is the art of making your website the best match for your chosen search terms in the eyes of Google and the other search engines.

What does SEO involve?
  1. Researching the best search terms (key words) to target based on your products/services and business objectives.
  2. Creating content on your website that specifically relates to each of these keyword areas.
  3. Optimising the code and structure of your website for speed, simplicity and performance according to the latest search engine requirements.
  4. Attracting attention to your website from elsewhere on the web and obtaining ‘quality backlinks’ from relatable websites - each link is a vote of confidence and this proves to Google that you are an authority in your niche.
Why do I need it?

Ranking highly for the search terms that describe your products / services increases your visibility online, which in turn increases visitors to your site… More visitors to your website means more enquiries, sales, and a healthier bottom line.

People either 'just Google' to find stuff or they ask A.I. So it has never been more important to make sure your website is optimised to show up at the top of search results. And prove itself to be what people are looking for when they're searching for your products or services. 

How much does it cost?

SEO is not so much a ‘one and done’ project, but more so an ongoing process of continual improvement, especially when it comes to promoting your website online and building your site’s authority in the eyes of the search engines.

Being that the purpose of SEO is to bring you an ongoing stream of new customers, the price can be seen more as an investment than 'a cost’... and when we create our SEO strategy for you, we’ll include projected ROI so you can make an informed decision about your investment.

The fact is; SEO is a time intensive job and so anyone offering to increase your rankings for just $50 a month is deceiving you. Avoid these scammers that email you out-of-the-blue with these sorts of ridiculous offers. Trusted and proven local companies like us are here to help.  

 


SEO is a bit like car racing
(bear with me). First, you need a car — that’s your website. And just like cars, not all are built equal. The best performers are well-built, reliable, and easy to maintain — not just shiny on the outside, but engineered properly under the hood. That’s how we build websites: clean, efficient, and search-engine friendly from the inside out.

Many websites — especially those made with free site builders — are poorly coded and struggle to rank, no matter how good they look.

Once you have a solid car, it’s time to race. That’s where SEO comes in. We analyse your site, research the competition, and tune everything for performance — targeting the right search categories, making improvements, and tracking results. Like any race, the wins come from ongoing tweaks, testing, and strategy.

With time and effort, we can help you reach the podium.

mechanic tuning a modern vehicle

 

Let's discuss your SEO strategy

Chris Hay is our Digital Marketing Manager. For Search Engine Optimisation, GoogleAd campaigns 
and for ways to boost your online sales and enquiries — schedule a catch up with him below.

 

Book an appointment with Chris