Marketing is all about connecting with your audience, but with so many channels available today, it can feel overwhelming to know where to start. Small businesses often face challenges like limited budgets, lack of time, or uncertainty about which platforms will deliver results. The good news is that even simple, consistent marketing efforts can make a big impact. Read about practical strategies for reaching your audience, from digital advertising and content creation to social media and search engine optimisation. Our marketing articles are designed to be approachable and actionable, helping you avoid common mistakes and focus on what works. Whether you want to improve your online presence, increase conversions, or get more value from your campaigns, you’ll find tips here to help. And when you’re ready to go beyond DIY, Activate’s team can create tailored marketing strategies that give your business a competitive edge.
Marketing 13 October 2025
How to Build a Winning Small Business Marketing Plan (Step-by-Step)
Building a small business marketing plan doesn’t have to be overwhelming. This step-by-step guide walks you through how to define your goals, understand your audience, choose the right marketing channels and measure success so your marketing actually drives growth.
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Marketing 25 September 2025
How to Make QR Codes Work for You in 2025
Learn how to make QR codes work for your business in 2025. Discover smart use cases, analytics tips, and marketing best practices for NZ brands.
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Marketing 11 September 2025
Email Newsletter Best Practices 2025: What Works Now
Email newsletter best practices 2025: Learn how to boost signups, design, subject lines & frequency while keeping subscribers engaged.
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Marketing 4 September 2025
7 Things You Should Know About App Development in 2025
Thinking about building an app? Discover 7 essentials for mobile app development in 2025, plus budget tips and expert help from Activate.
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Marketing 18 August 2025
Top 10 Marketing Strategies for Nonprofits to Drive Growth in 2025
Nonprofits face unique challenges when it comes to growth, limited budgets, small teams, and the constant need to prove impact. In 2025, success will depend on embracing digital tools while staying mission-focused. This article explores the top 10 marketing strategies for nonprofits, from strengthening brand identity and SEO to peer-to-peer fundraising and video storytelling. With the right mix of creativity and data-driven tactics, your organisation can build awareness, attract loyal donors, and drive long-term impact.
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Marketing 13 August 2025
eCommerce Website Design Guide, Part 1: eCommerce Landing Page Design
eCommerce website design is its own art and science. Discover best practices for ecommerce landing page design in this complete guide.
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Marketing 12 August 2025
Using Your Brand Effectively on Social Media
What’s the best choice for your Social Media Profile Pic? Why your full logo probably isn’ t—and how using a brand icon can work better.
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Marketing 6 August 2025
Avoid These 10 UI Mistakes to Improve Your Website’s UX
Your interface could be costing you users. This guide explores the top 10 UI mistakes businesses make, from poor navigation to inaccessible design, and shows how fixing them enhances the entire user experience. Learn how UI and UX work together to create successful digital products.
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Marketing 30 July 2025
9 Common UI Mistakes That Hurt Your Website (And How to Fix Them)
Decrease your bounce rate and increase your website traffic by avoiding these UI mistakes with website design.
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Marketing 6 July 2025
Why NZ Businesses Should Choose Local SEO Services from Local Providers
Not all SEO providers are created equal. For New Zealand businesses wanting real local visibility and lasting results, choosing a local SEO services provider offers major advantages over offshore or national firms. Here’s why partnering locally makes all the difference.
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