Activate Articles
Some of our insights into topics surrounding our industry; Website design & graphic design trends and mobile app development. Artificial Intelligence (AI) topics. Digital Marketing tips. The latest in Search Engine Optimization you can do yourself etc.
Marketing 1 May 2024
The Evolution of Modern Marketing: Trends and Strategies for Success
In today's marketing arena, traditional methods like print ads and broadcast media clash with modern strategies such as digital advertising and influencer partnerships. While traditional approaches aim for broad reach, modern marketing prioritises personalisation and data-driven decision-making.
Read Post
Marketing 2 March 2024
Unfolding the Truth: 'The Fold' in Web Design 2024
As digital design evolves, the concept of 'The Fold' remains a focal point of discussion in the web design and development space. In this blog, we delve into its historical significance and current debates.
Read Post
Marketing 6 December 2023
The Power of Google Ads: Creating Effective Campaigns
In today's digital age, online advertising has become a cornerstone of marketing strategies for businesses of all sizes. To harness the full potential of Google Ads, you need a strategic approach that focuses on creating effective campaigns, targeting the right audience, and optimising your ad spend.
Read Post
Marketing 2 November 2023
The Importance of Content Marketing for SEO and Website Success
In the ever-evolving landscape of online marketing, two strategies stand out as cornerstones of success: SEO (Search Engine Optimisation) and content marketing. While each has its unique benefits and tactics, the synergy between the two is undeniable.
Read Post
Marketing 2 November 2023
A Guide to Choosing the Right Images for Your Website
When it comes to building a website, one crucial element that often gets overlooked is the selection of images. Images play a significant role in conveying your brand, engaging visitors, and making your website visually appealing.
Read Post
Marketing 9 October 2023
Latest Graphic Design Trends for Your Branding and Marketing
Graphic design isn't just about aesthetics; it's the language that speaks for your brand. From logos to colours and fonts, visual elements define your business identity and make a lasting impression on customers. Staying attuned to graphic design trends is crucial, as these trends capture audience attention and make your brand appear modern and relevant in a competitive marketplace.
Read Post
Marketing 9 October 2023
Boosting Website Visibility and Ranking with SEO
Welcome to the world of Search Engine Optimisation (SEO). In this digital realm, SEO is the key to unlocking your website's potential for success. It's the art and science of ensuring your online presence doesn't remain hidden in the vast expanse of the internet.
Read Post
Marketing 8 August 2023
Minimalist Web Design: Stripping Down for Maximum Impact
Minimalist web design is more than just a visual aesthetic; it's a philosophy that embodies the elegance of simplicity, precision, and purpose-driven design. It embraces the principle of "less is more," where every design element serves a deliberate role in enhancing the user experience.
Read Post
Marketing 3 July 2023
Get Your Green On: Sustainability as a Branding Strategy
Sustainability is more than just being environmentally friendly; it encompasses social responsibility and economic viability. By integrating sustainable practices into branding, businesses can attract eco-conscious consumers, foster loyalty, and stand out in a crowded market.
Read Post
Marketing 7 June 2023
Creating an Impactful Logo Design
Discover the essential dos and don'ts of logo design in this comprehensive guide.A well-designed logo is a powerful tool in establishing a brand's identity and making a lasting impression. By following certain principles and guidelines, designers can create impactful logos that resonate with the audience.
Read Post