Activate Articles
Some of our insights into topics surrounding our industry; Website design & graphic design trends and mobile app development. Artificial Intelligence (AI) topics. Digital Marketing tips. The latest in Search Engine Optimization you can do yourself etc.
Uncategorised 7 November 2024
Social Media Profile Pictures For Brands
The round profile picture on most social media accounts was originally designed for a photograph of someones face. Not a logo. What is the best practice to effectively use your brand in a social media profile spot?
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Marketing 6 November 2024
Complete SEO Strategies for New Zealand Businesses: What Works, What Doesn’t
Our step-by-step SEO implementation checklist empowers New Zealand businesses to optimise their online presence. From setting clear goals to creating localised content and building local citations, each action is designed to increase search visibility and drive measurable results. Download the checklist to track your progress and stay organised as you implement your SEO strategy.
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Website Design 6 November 2024
The Ultimate Guide to Ecommerce Website Design in New Zealand: Trends, Tips, and Best Practices
A well-designed ecommerce website is essential for New Zealand businesses as online shopping grows. To attract and retain customers, websites need intuitive navigation, fast loading, mobile-friendly design, and clear, brand-consistent visuals. Key features like simplified checkout, local payment options, and transparent shipping details enhance user experience, helping build trust with Kiwi customers. Embracing trends such as minimalist design and personalised recommendations can boost appeal, while local SEO helps reach the NZ audience. By focusing on these elements, businesses can create an effective, seamless shopping experience that encourages conversions and customer loyalty.
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Graphic Design 7 October 2024
CMYK vs RGB: How to Choose the Right Colour Model for Your Business in New Zealand
Color is a vital part of branding and customer engagement. Choosing between CMYK and RGB depends on your business needs: CMYK is ideal for print materials like brochures, while RGB delivers vibrant results for digital content. In New Zealand, understanding these models helps maintain brand consistency. It's also essential to consider accessibility, ensuring your designs are inclusive, especially for visually impaired users. By using the right color model and following best practices for accessibility, your brand can reach a wider audience and leave a lasting impression across both print and digital platforms.
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Marketing 25 September 2024
How to Master Small Business Marketing in New Zealand: A Comprehensive Step-by-Step Guide
This guide helps New Zealand small businesses master marketing with key strategies for growth, SEO, social media, and sustainability. Tailored for Kiwi consumers, it offers actionable tips to stand out in a competitive market.
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Logo Design 4 September 2024
Mastering Logo Design: How to Create a Brand Identity That Stands Out
In today’s digital landscape, where first impressions often start online, a strong brand identity is essential. At the heart of this identity is your logo—a symbol that encapsulates your brand’s values, mission, and uniqueness.
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Marketing 3 September 2024
How to Align Your Website Design with Your Digital Marketing Strategy
In the competitive digital landscape of New Zealand, a robust digital marketing strategy is vital for businesses aiming to stand out and achieve sustainable growth. Your website, often the first point of contact for potential customers, is central to this strategy. To truly harness the power of your digital presence, aligning your website design with your overall digital marketing strategy is essential. This co
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Mobile Apps 30 July 2024
How to Select the Right App Developer in New Zealand: A Comprehensive Guide
As the digital landscape evolves, the demand for high-quality app development is skyrocketing. Whether you’re a startup with a groundbreaking idea or an established business looking to expand your digital footprint, finding the right app developers in New Zealand (NZ) can be the key to your success.
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Uncategorised 30 July 2024
Ultimate Guide to Brand Values: Definition, Importance, and Implementation
In today’s crowded market, brand values are crucial for standing out and connecting with customers. Whether you're launching a new brand or refreshing an existing one, understanding "what are brand values?" and "why are brand values important?" is key to success.
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Website Design 4 July 2024
The Benefits of Using Video Content on Your Website
In today's digital age, video content has become a crucial element for websites aiming to enhance user engagement, improve SEO, and drive conversions. As the internet becomes increasingly visual, businesses that leverage the power of video can enjoy significant advantages.
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