Activate Articles
Some of our insights into topics surrounding our industry; Website design & graphic design trends and mobile app development. Artificial Intelligence (AI) topics. Digital Marketing tips. The latest in Search Engine Optimization you can do yourself etc.
Marketing 8 April 2025
Top 11 Digital Marketing Channels (and How NZ Businesses Can Use Them to Grow)
In this blog, we explore the top 11 digital marketing channels that New Zealand businesses should be leveraging to stay competitive and grow in today's fast-paced digital landscape. From SEO and PPC to social media, email marketing, and chatbots, each channel is paired with actionable local strategies, tools, and examples tailored to the NZ market. Whether you're a small business owner or part of a larger marketing team, this article provides high-quality insights to help you build a smarter, data-driven marketing approach that delivers measurable results.
Read PostLogo Design 8 April 2025
Time for a Change? Here’s Exactly When and How to Upgrade Your Logo for Maximum Brand Impact
Your logo is the face of your brand, so if it’s starting to feel outdated, misaligned, or hard to use across modern platforms, it might be time for an upgrade. This blog walks New Zealand businesses through the signs that indicate it’s time to update their logo, the difference between a refresh and a full rebrand, and the exact steps to take for a successful upgrade. Packed with real-world examples and practical tips, it’s your go-to resource for creating a logo that reflects your business today and where it's going tomorrow.
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Marketing 17 March 2025
Boosting Website Visibility and Ranking with SEO (Updated for 2025)
Search engine optimisation (SEO) is one of the most effective ways to improve your website’s visibility and attract more visitors. With search engines constantly evolving, it’s important to stay up to date with the latest strategies to ensure your site ranks well.
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Marketing 10 March 2025
On-Page SEO: The Beginner's Guide (Updated for 2025)
In the ever-evolving world of search engine optimisation (SEO), on-page SEO remains a crucial factor in improving website rankings and user experience. This guide will walk you through the fundamentals of on-page SEO, updated with the latest best practices to keep your site optimised for search engines and users alike.
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Logo Design 6 March 2025
Branding Explained: How to Build a Memorable Brand That Stands Out
Branding is the process of creating an identity and emotional connection with your audience. It goes beyond logos and slogans, influencing trust, loyalty, and business success. A memorable brand involves defining your core identity, positioning, visual elements, and messaging. It requires a strategic online presence, brand loyalty, and a deep understanding of consumer psychology. Successful branding evolves over time through consistent efforts and adaptation to market trends.
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Marketing 6 March 2025
Are Google Ads Worth It in NZ? The Truth About ROI for Kiwi Businesses
Google Ads can be a powerful tool for New Zealand businesses, providing instant visibility, targeted advertising, and measurable ROI. While costs vary by industry, it offers flexibility and control over budgets. However, the competition and complexity can make it challenging to maximise ROI without expertise. For businesses seeking optimal results, professional Google Ads management can be a worthwhile investment.
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Graphic Design 3 March 2025
CMYK vs RGB: How to Choose the Right Colour Model for Your Business in New Zealand
Color is a vital part of branding and customer engagement. Choosing between CMYK and RGB depends on your business needs: CMYK is ideal for print materials like brochures, while RGB delivers vibrant results for digital content. In New Zealand, understanding these models helps maintain brand consistency. It's also essential to consider accessibility, ensuring your designs are inclusive, especially for visually impaired users. By using the right color model and following best practices for accessibility, your brand can reach a wider audience and leave a lasting impression across both print and digital platforms.
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Branding 26 February 2025
Why You Should Still Have Business Cards
Boost your professional image with captivating business card design in NZ. Stand out and leave a lasting impression with visually stunning cards.
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Mobile Apps 19 February 2025
Best Web App Development Practices for a Competitive Edge
A well-designed app not only enhances user engagement but also improves business efficiency and customer satisfaction. This guide explores the most effective web app development strategies.
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Responsive Design 12 February 2025
Responsive Web Design: Optimising Experiences Across Devices
A responsive website ensures a seamless and engaging user experience across different devices, adapting effortlessly to various screen sizes. This guide explores the principles of responsive design, key trends, and why it is essential for businesses looking to remain competitive in New Zealand’s digital landscape.
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